Business Insights

What I Wish I Knew Before Building My First Company

The Importance of Market Research Market research is a pivotal aspect of building a successful startup and is often overlooked by first-time founders. In my experience, the lessons from building and selling a business hinge significantly on understanding the target audience. Identifying the needs and preferences of your prospective customers not only aids in refining […]
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Sekhar Palanisamy

Principal Coach, BStrat

Business and Executive Coach

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